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26.09.08 SanDisk Launches Industry's First Premium Memory Cards for Mobile Phones

SanDisk Corporation, the proven leader in flash memory, today announced the availability of SanDisk Mobile Ultra, microSD, microSDHC and Memory Stick Micro (M2) flash mobile memory cards, which are available in 2GB, 4GB and 8GB capacities -- the industry’s first premium mobile phone storage cards.

A must-have product for consumers who embody the digital lifestyle, the SanDisk Mobile Ultra high-performance cards are “best of breed” premium cards that provide fast side-loading speeds. This means that users will experience accelerated transfer rates of digital files to and from their mobile memory card and their computer. In addition to speed, SanDisk Mobile Ultra cards allow consumers to “wake up” the multimedia features of mobile phones by increasing the phone’s storage capacity for maps, music, videos, photos, games and other essential applications. For avid mobile phone videographers, events and experiences captured by the phone’s video camera can be quickly and efficiently transferred to social media or video-sharing websites. For added value and convenience, the card is bundled with a MobileMate™ Micro Reader that plugs directly into a USB 2.0 port to assist in this quick transport and easy management of digital content.

“Mobile phone usage for multimedia activities, such as digital photography, music downloads, videos, and GPS functionality has doubled over the last two years, and spending on mobile media globally is expected to surpass $100 billion by 2012,” said David Kerr, vice president mobile research, Strategy Analytics. “This product launch further proves SanDisk’s ability to anticipate changing user needs and provide the market with the right mobile storage solutions at the right time.”

Michael Romero, vice president of Mobile Retail Business, SanDisk, said, “SanDisk’s new Mobile Ultra line will make consumers’ digital lifestyle more manageable by offering them greater ability to quickly transfer photos, maps, music, videos, games and other large file size content wherever they go. These cards are truly the most convenient way for people to store, move and play content using their mobile phones, so we’re excited to introduce this high-performance, premium product to market to meet this need and growing demand.”

Sample Storage Capacities

  • 2 Gb: 250 songs, 1200 photos, 3?5 hours video
  • 4 Gb: 500 songs, 1200 photos, 9,5 hours video
  • 8 Gb: 1000 songs, 1200 photos, 21 hours video

Expected Availability

The microSD cards are engineered for slot-equipped legacy mobile phones and can hold a maximum capacity of 2GB. The microSDHC cards, available in 4GB and 8GB, are ideal for newer mobile phone models, most of which are compatible with these higher capacity cards. The Memory Stick Micro M2 cards are designed for Sony Ericsson’s new generation of mobile phones, all of which are compatible with the 2GB, 4GB and 8GB capacity levels. SanDisk Mobile Ultra cards come with a 10-year limited warranty.



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