02.04.08 SanDisk announces sponsorship of Billboard Latin Music Conference and Awards

SanDisk Corporation, the proven leader in flash memory, today announced a sponsorship in association with the Billboard Latin Music Conference and Awards from April 6-10 in Hollywood, Florida. This sponsorship demonstrates SanDisk's commitment to two important marketing initiatives – increased focus on the U.S. Hispanic and Latin American markets, as well as the company's "Wake Up Your Phone" education campaign. "Wake Up Your Phone" is focused on informing mobile phone users how they can capture their experiences and take their music with them by expanding the storage capacity of their mobile phones.

In addition to involvement with the event itself, SanDisk will be distributing SanDisk microSD™ cards to press and participants at the conference and awards ceremony with pre-loaded information about the event. This will give attendees the ability to use their mobile phones to capture photos or video at the Billboard Latin Music Conference and Awards or have the capacity to add new tracks from featured artists. Roughly the size of a fingernail, a microSD card, depending on capacity, allows music lovers to carry thousands of songs, videos and photos in their mobile phone and easily transport content to a PC, PDA and even an automobile.

David Bullitt, Marketing Manager for Latin America at SanDisk's Mobile Consumer Solutions Division, said, "The U.S. Hispanic and Latin American markets are very important to our overall mobile memory card marketing initiatives at SanDisk. We selected this particular event because of its importance within the Latin community, as well as the fact that Billboard truly understands mobile convergence – where people are increasingly using their mobile phones as more than just a calling device. SanDisk's goal is to help people to 'Wake Up Their Phones' by using a SanDisk memory card, and this type of event allows the company to communicate that message in a creative way."

"This year's Billboard Latin Music Conference is all about exploring the new way of doing business, so it is extremely fitting that SanDisk Corporation is an in association sponsor of the event," said Leila Cobo, Billboard's Executive Director of Content & Programming for Latin Music & Entertainment. "From ringtones to video, understanding and utilizing mobile technology is crucial for any artist or company that wants to succeed in the Latin music business, and we're thrilled that SanDisk will be giving our attendees the opportunity to experience the true power of mobile entertainment through its microSD cards."

About the Billboard Latin Music Conference and Awards

The 19th annual Billboard Latin Music Conference, which takes place from April 6-10, is the single most important Latin music industry event in the world. Bringing together today's top Latin music executives, artists, managers, sponsors and press, it features four full days of programming, showcases, educational sessions, parties and networking events. Week highlights include the Billboard Bash, a pre-awards extravaganza featuring live performances by top acts, a full day of programming dedicated to Latin radio, and the Superstar Q&A with Enrique Iglesias, conducted by Billboard's Leila Cobo.

The week is capped off by The Billboard Latin Music Awards, which will honor the biggest and brightest stars in the industry on Thursday, April 10th. From the dazzling red carpet to stunning performances by the No.1 artists on the charts, this is the Latin music awards show that truly reflects the best in the marketplace.

The Billboard Latin Music Conference & Awards is part of Billboard's long-standing editorial commitment to Latin music coverage. Billboard magazine publishes weekly charts and an expanded weekly Latin music section as well as special stand sections four times a year which provide even more in-depth coverage.

About Billboard

Now in its 114th year, Billboard is the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, and Billboard Licensing & Events. Billboard's many strategic partners include Microsoft, Reuters, Sirius Satellite Radio, Telemundo, Univision Radio, ABC Radio Networks, Azteca America and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard's proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard's franchise and consumer reach. Billboard is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.

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